• Aeryn McEwan

Four Content Creation tools every content creator needs

Updated: Aug 25


Canva Mockup with Instagram Posts Design

Creating great content is key to any content marketing strategy but we’re do you begin? There are some incredible content creation tools out there, like Adobe Photoshop, Illustrator or Adobe Creative Suite as a whole - but let’s face it - these also require a budget. There are, however, great free and paid versions of different apps that can help you create beautiful content - we’ll do another post highlighting our favourite free tools. Tools are an easy way to make sure you have a cohesive brand across all platforms. Adopting tools is a great way to be increase productiveness and inspiration.

So here are our top four content creation tools:

  1. Canva

  2. Adobe Photoshop

  3. Adobe Illustrator

  4. Premiere Rush

And here is why every content creator needs them:

1. Canva

This is a simple graphic design platform that offers image creation for websites, social media, business cards, logos, presentations and many more. With this platform you are able to use existing designs or create your own. Canva recently launched Canva for Work which allows you to better organize and manage your clients branding. With this platform you do not necessarily need graphic design skills to create a good design. Another great element about Canva is that it offers custom dimensions for what you need to design for, whether it is for an Instagram post, Pinterest Pin or Facebook banner.


Canva Landing page Mockup.png

2. Adobe Photoshop

This software is popular for image creation and can be used for photo editing, graphic design, video game design and a lot more. For someone who is new to Photoshop it can be a bit overwhelming with all the tools to learn, luckily there are tons of Youtube videos to help you design what you want and make use of all the available design tools. There are quite a few versions of Photoshop but the most recent one is Adobe Photoshop creative Cloud (CC). Adobe offers monthly payment plans, and you can also pay to include access to other Creative Cloud programs when you purchase a Photoshop plan. When opening up a new file, you need to type in the exact dimensions you need for what you are creating. The current dimensions for posts on each social media platform is:

Facebook: 1200 x 628 Twitter: 1,024 x 512 Pinterest: 735 x 1,102 Instagram: 1,080 x 1,080

3. Adobe Illustrator

This platform allows you to create web and mobile graphics to logos, icons, book illustrations, product packaging and billboards. Not only is Illustrator flexible over desktop but you can also use this platform over iPad. Illustrator is vector based so artwork will stay crisp even when scaling up the size. With this platform you can turn shapes and colours into logos and icons, create unique typography, draw freehand and recolour your graphics.

4. Premiere Rush

It is designed as a cross-platform, multiple device video editing software which aims at social media content creators looking to process video clips quickly and upload them to their favourite social network. The standard formats include widescreen, vertical and square. The app is currently available on iOS, Windows, and MacOS. The software is straight forward as you add clips and position a clip by using a drag-and-drop process. Creators can re-position clips, images, and motion graphics to work for them. Adjusting colour and exposure of clips is similar to the Lightroom CC experience. You can add colour-grading filters or use sliders to adjust exposure and colour options.

There are so many more - but these are super helpful when it comes to creating content. Canva has officially saved Digital Marketers and designers tons of time, energy and resources and is an absolute win for content creation.

In the words of Leo Burnett when it comes to content creation:

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

References

Canva, C. (2021). Content Creation with Canva. Retrieved 12 July 2021, from

https://sociallypowered.com/social-media/content-creation-with-canva

(2021). Retrieved 13 July 2021, from https://creativemarket.com/blog/social-media-graphics- photoshop

Written By: Aeryn McEwan - UNTAMED's Intern

Edited by Kelsey van der Merwe


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