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  • Writer's pictureAeryn McEwan

Top four Content Creation tools every content creator needs (2023)

Updated: Apr 6

Canva Mockup with Instagram Posts Design

Creating great content is key to any content marketing strategy but where do you begin?

There are some incredible content creation tools out there, like Illustrator or Adobe Creative Suite as a whole and Chat GPT (yay AI) - but let’s face it - these also require a budget. There are, however, great free and paid versions of different apps that can help you create beautiful content - we’ll do another post highlighting our favourite free tools. Tools are an easy way to ensure you have a cohesive brand across all platforms. Adopting tools is a great way to increase productivity and inspiration.

So here are our top four content creation tools:

  1. Canva

  2. Chat GPT

  3. Adobe Illustrator

  4. Inshot

And here is why every content creator needs them:

1. Canva

Canva is a simple graphic design platform that offers image creation for various purposes, including websites, social media, business cards, logos, and presentations. You can use existing designs or create your own. Canva for Work allows you to organize and manage your clients' branding. With Canva, you don't necessarily need graphic design skills to create a good design. It offers custom dimensions for various social media platforms and design needs.

Canva Landing page Mockup.png

2. Chat GPT

Chat GPT is an AI-powered language model that can generate human-like responses and complete various writing tasks, including content creation. It can help content creators with ideas, research, and writing. Chat GPT can be used for different purposes, including email marketing, social media, blog writing, and more.

3. Adobe Illustrator

Adobe Illustrator is a graphic design platform that allows you to create web and mobile graphics, logos, icons, book illustrations, product packaging, and billboards. Illustrator is vector-based, meaning that artwork will stay crisp even when scaling up the size. With Illustrator, you can turn shapes and colors into logos and icons, create unique typography, draw freehand, and recolor your graphics.

4. Inshot

Inshot is an all-in-one visual content editing app that allows you to create videos, edit photos, and create image collages. This app comes with various features, including trimming video clips, adding filters and music, and text. Inshot is simple to use and is suitable for those who are just starting with content creation.

In the words of Leo Burnett when it comes to content creation:

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."


Canva, C. (2021). Content Creation with Canva. Retrieved 12 July 2021, from

(2021). Retrieved 13 July 2021, from photoshop


Written By: Aeryn McEwan - UNTAMED's Intern

Edited by Kelsey van der Merwe

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