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  • Kelsey van der Merwe

5 reasons to use Social Media Templates

Updated: Sep 22, 2021




We love social media templates, we use them for our company, for all our clients and we love creating and selling them to other companies / brands. I mean, we all know how to upload pictures or graphics to social media BUT we don’t always maximise them to their full potential. It’s not always easy if you don’t know much about graphic design, colours, fonts etc AND it can take a great deal of time if you are trying to do it yourself with little experience.

Okay so let’s back up, before we even talk about social media templates, what are they?

Social media templates are put together social media posts where you can fill in templates with your content. They are branded, rich in visual content and represent who you are as a company.

Here’s an example of templates designed in Canva:



Social Media Templates are a WIN!! It's tough to constantly create content and consistency - but we LOVE creating AND selling templates!

But maybe you are wondering why you should use them in your business or for your personal brand?

Here are our top 5 reasons to use Social Media Templates:


  1. Templates save you loads of TIME!

  2. Templates have an aesthetic appeal and allow you to have a branded, cohesive feed.

  3. Templates are created to fit sizes and specifications across social media as platforms all differ.

  4. Templates create a visual style and using them can ensure consistent messaging.

  5. Templates allow you to create shareable content that is beautiful and relatable to your niche!

Let’s dive right in!

1. Templates save you loads of TIME!

Using templates can save you time and energy so that you can spend time focusing on what you need to do. While we say templates, we don't mean standard Canva templates - we mean edited templates curated specifically for your business. Templates can save you HOURS!

2. Templates have an aesthetic appeal and allow you to have a branded, cohesive feed.

A branded, cohesive feed. We love that templates allow your page to pop and encompass all that makes you who you are. It allows you to create unique posts that boost engagement. Let's face it - people still love to look at beautiful things.

3. Templates are created to fit sizes and specifications across social media as platforms all differ.


Templates allow you to make sure that your content fits social media sizes and specifications. Each platform has different dimensions and specifications.


4. Templates create a visual style and using them can ensure consistent messaging.


By creating a visual style and using templates, you can ensure consistent messaging and branding. Consistency is key on social media and while design is less important, consistency is incredibly important. You don't want to send mixed messages - but rather focus on an all encompassing message.


5. Templates allow you to create shareable content that is beautiful and relatable to your niche!


Templates allow you to share relatable and shareable content that is beautiful, eye-catching, on brand and consistent. It allows you to create content to become more visible and speaks directly to your niche.


While it can be difficult to remain consistent, templates allow you to make sure that you don’t miss a beat, stay on brand, communicate clearly and visually pop!


If you are keen to learn more about templates and how we can help you, contact us today. We have a kick starter template pack that includes 10 social media templates - customised just for you!


 

Written By: Kelsey van der Merwe

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