• Kelsey van der Merwe

Not another Instagram update...

Check out the latest instagram updates (October 2021)


Change...friend or foe? Things are changing all the time. It is inevitable. My dad always used to say this to me:


“In life you can be certain of three things: death, taxes and CHANGE”

It’s likely he got that from someone else but I can always remember him telling me to embrace change - because it would be a constant in life. But as we navigate Instagram changes it does mean that there has to be a shift in what we do, if we want to keep up and stay relevant.


In a nutshell here are the latest changes (which we’ll cover in greater detail below):


1. Instagram is no longer a photo sharing app and will prioritize video.

2. Instagram Hashtags have changed (that needs to a paragraph in itself haha)

3. Goodbye swipe up and hello story stickers

4. Instagram video update

5. New Instagram Live Features

6. Instagram Collaborators


We tend to have a love / hate relationship with Instagram. Yes we know, as social media strategists and managers it sounds weird for us to say that. But it is the truth and let’s face it, oftentimes Instagram doesn’t always feel like a true reflection of things. It can, at times, feel like a very well curated reflection of things. However, we know the value of Instagram and in general we love the value we can add on it and it’s fun to let people see the ins and outs of what we do.


But in the last month alone, we have recorded around 6 instagram update videos. NO Exaggeration. You can check them out here. We often wake up to a new Instagram update and automatically go back to our strategy and ask ourselves how we’ll adapt and use this new update for ourselves and our clients. But there are days where I can imagine people going...not ANOTHER Instagram update. And sure - it is tough to keep up. But here’s the thing: change is necessary for GROWTH.


So, let’s get into the latest Instagram updates:


1: Instagram is no longer a photo sharing app and will prioritize video.


What does this mean? It doesn’t mean you have to stop sharing photo content altogether - it just means that Instagram is moving focus to four things:


  • Creators

  • Videos

  • Shopping

  • Messaging


It doesn’t mean you have to stop sharing photos altogether - but we would suggest focusing on reels, going live and videos alongside your photos.


2: Instagram Hashtags have changed


*cue people freaking out*


Instagram has changed a number of search functions. WHY? Well, it’s in order for your hashtags to be found in the search function 🔎 . Instagram recommends that your hashtags are in the CAPTIONS of your post. They also recommend using 3-5 hashtags only. Now don’t freak out about that - use hashtags experimentally and see what works. Our advice is to shift the focus from hashtags in your captions to keywords.


3: Goodbye swipe up and hello story stickers


So by now you have probably noticed that Instagram is moving quite heavily to story stickers. When it comes to resharing, swipe up (is now a link sticker) and speech to text, it’s all about story stickers. This one is only for people who have more than 10k followers so if that’s not you, then nothing has changed.


4: Instagram video update


In a nutshell Instagram is combining IGTV and your feed videos into one tab that will now be known as Instagram Video. Why are they doing this?