What to consider before starting a design?
Designing does not depend on how skilfully someone uses tools like design software. Actually, design is way beyond that, it's something abstract, a science that brings out something that is pleasing to people's eyes. So, maybe you are wondering - what exactly is a graphic & brand designer? What does a designer do when they design? What are the things that a designer considers before starting a design?
While we undertake many different roles, above all, we are creatives. Idea generating, experimenting, creative experts who have the know-how of how to create a brand identity that is individual to you. As designers, we spend a lot of time researching brands to carefully come up with a visual solution to your brand that is unique and has a lot of thought put into it.
Our processes as designers are constantly evolving! My design process currently starts with creating a mood board. I always find it one of the most exciting parts of the process, finding images and putting them together in a way that represents a brand's vision! It's super important to spend time on the initial stages, like concept mood boards, as it sets the tone for the whole project and creates the foundation for your brand vision. Here are a few things I consider when designing.
How do you come up with concepts? The secret? Having a deep understanding of the business that you're designing for. Without knowledge of the business goals , target audience and so on, it can be difficult to create a brand identity that is fully unique and in line with the vision of the business.
+ Does my concept and mood board align withy the clients vision? Have I included the colour or particular script font they wanted? We encourage a particular direction through the mood board so it's important to make sure you've included elements of what the client wants.
+ Does it align with the business? Think about business values and who they are. For example, using a dark, moody colour palette might not be best for a very feminine brand.
+ Do the images and designs within the mood board exploit the chosen colour palette? I like to make sure the overall vision is cohesive and provides a ' big picture'.
+ Does the mood board and design concept look consistent?
Before I start designing I consider all the things above. Innovation and creativity are something that you bring to your design yourself. Never limit yourself to just some design software and tools. I believe we should add value to our designs with intentional design concepts.