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  • Writer's pictureKelsey Donn

What is SEO & Why does it matter?

Updated: Feb 21

“No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel

Your Guide to Organic Growth -

In this article we’re going to cover a few things:


In the world of digital marketing, SEO is a buzzword that’s been around for quite some time. However, not everyone understands its significance, particularly for their business. In this article, we’re going to delve into the basics of SEO, the difference between SEO and SEM, and why you need it for your business. We'll also share Untamed's approach to SEO and how we can help improve your website visibility.

1. Let’s be practical - what is SEO?

SEO or search engine optimization refers to the process of optimizing a website to rank higher in organic search engine results. When you search for something on Google, for instance, the first page of results is the most valuable real estate on the internet. As a business owner, you want your website to rank as high as possible on that first page, ideally in the top three, so that your potential customers can easily find you.

At Untamed, we’re passionate about creating organic and real traffic to your website, optimising content for both search engines and consumers. We believe that great SEO is a journey that requires a partnership, and we’re here to help you achieve long-term and sustainable growth.

2. The Difference between SEO and SEM:

SEM or search engine marketing is a paid form of advertising that aims to promote your website in search engine results pages (SERPs). On the other hand, SEO focuses on organic strategies to improve your website’s visibility in search results. While both approaches aim to drive traffic to your website, SEO provides long-term and sustainable growth while SEM offers a short-term boost in visibility.

3. Why Do You Need SEO?

SEO is crucial for your business to establish a strong online presence. It improves your website’s visibility, which translates to more traffic, visitors, and leads that can result in conversions. With the right SEO strategy, you can build brand credibility, establish strong brand awareness, and enjoy a competitive advantage.

4. UNTAMED's Approach to SEO:

At UNTAMED, we believe that a great SEO strategy is a journey that requires a partnership with our clients. Our process involves making small changes to specific parts of your website that make a significant impact on your site’s performance in organic search results. It’s important to note that SEO is a long-term investment that takes time to show genuine results. However, we’ve seen significant improvements in keyword rankings and organic traffic for our clients.

Check out your website ranking to see what you are missing!

SEO is crucial for your online presence, and UNTAMED can help you achieve your goals. We provide a higher conversion rate, build brand credibility, establish strong brand awareness, ensure the mobile-friendliness of your website, provide a long-term marketing strategy, and improve your website speed.

Is your marketing team not meeting your goals and KPIs? We can help you effectively integrate and scale your brand's marketing efforts.


Check out our mini SEO case study here.


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