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  • Kelsey van der Merwe

What is SEO & Why does it matter?

“No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel


SEO SEO SEO. We cannot stress the importance of it enough! Maybe you are wondering what SEO is - maybe you’ve heard the term and still don’t know what it stands for: SEO is search engine optimisation. It is all about organically making your site better for search engines, improving your search ranking and helping your website or content rank higher on Google.


In this article we’re going to cover a few things:


Let’s be practical - what is SEO?


Practically, the easiest way to explain SEO is to think about searching for something on Google. You know, when you need to find the latest fitness watch or perhaps are looking for a coffee shop near where you live or gyms in your area. Well, most of the time if what you are looking for isn’t on the first page of Google, you might go to the second page but beyond that, most people stop searching. So, as a company or brand, service or offering you want to try to be found on the first page of google - that’s where SEO comes into play. SEO helps improve your search ranking and can increase your visibility.


At UNTAMED we are passionate about creating organic and real traffic to your website, optimising content for the approval of machines and enjoyment for the consumer. We believe that a great SEO service is a journey to be done as a partnership, the better partners we become, the greater the results we gain.


SEO involves making small changes to certain parts of your website that make an impact on your site’s performance in organic search results. It should be noted that this process is a long term investment, in other words, it will take between 4-6 months to see genuine results.


Given the high competition and number of services and products available online, there has been a spike in paid search engine strategies which links to Search Engine Marketing (SEM).


What is the difference between SEO & SEM?


As a company, we focus on SEO - organic growth means long term and sustainable growth. There is, however, a distinct difference between SEO & SEM:

  • SEO: organic strategies for your business to appear in searches.

  • SEM: paid strategies for your business to appear in searches.

In other words, one focuses around organic strategies and one involves paid strategies in the form of Google Adwords, banners etc.


You know, when you are busy doing that same google search and the first thing that pops up is Ad---. Did you know that "70-80% of users completely ignore paid advertisements." - SMA Marketing. The bottom line is that user's know when you are paying for advertisements and because of that, they choose to ignore it. We know a lot of digital marketing companies will tell you the more you pay, the more leads you will get. However, for most platforms, the more you pay, the more they make you pay and less organic reach you have - so be careful to spend tons of money on paid advertising if you are not seeing results.


Why do I need SEO?


In short, SEO helps your business be found and we want to help you do that. The reality is, that platforms like Pinterest are also a great way to boost your SEO (it’s also a search engine) as well Youtube. So the more places you can be found, the better. In short, we’ve seen great results from longer term, sustainable organic SEO strategies where keywords and rankings have gone up drastically.


SEO makes your website more VISIBLE which ultimately results in more traffic, more visitors to your site and more leads that can result in conversions.


All in all, SEO is crucial for your online presence. As UNTAMED we help your business by providing a higher conversion rate, building brand credibility, establishing strong brand awareness, ensuring mobile-friendliness of your website, providing a long-term marketing strategy, improving your website speed and lastly giving you a good competitive advantage.


Got questions about SEO? We’d love to see how we can help you - contact us today. We have a number of SEO packages available to help you improve your website visibility. Don’t have a website? We can help with that too!


 

Written By: Kelsey van der Merwe

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