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  • Writer's pictureKelsey Donn

Video content in 2022 - do you have to?

Updated: Mar 6

In this article we’re going to cover a few things:

You’ve probably heard it before - video is the future but now you’ve probably seen it. Through the introduction of Instagram Reels (aka Tik Tok for Insta), Tik Tok, Youtube Shorts - video is everywhere. It has become the most popular content to consume. Now is Video’s time!

In 2022 it’s predicted that the average person will spend 100 minutes a day watching online videos. More than that, 82% of the global internet traffic will come from streaming videos and downloads (InVideo, 2021).

So while everyone says you need to adapt to video, the stats don’t lie. In order to keep up to date with the digital consumer video should be a key part of your strategy.

However, it’s really important to integrate video into your content marketing strategy. As part of content marketing, the aim is to create and distribute relevant, consistent, and valuable content for your consumers (Forbes, 2014). And in 2022 that means integrating video.

1. Why should I start?

You may recall a previous post from us chatting around the Instagram changes, (Not another Instagram change...) Instagram especially is prioritising video content.

  • Ultimately video gets you more exposure and let’s face it, the algorithm also likes it! It’s also easier to repurpose video content for other platforms or posts.

  • It has a longer lifespan than most other forms of content. We can attest to this. You can post a reel and in 2-3 weeks you can see it take off - without planning it.

  • Video is a great way to showcase products and services. It allows you to introduce yourself and your brand personality to your followers in an engaging and fun way. They can get to know you better with video.

2. Where do I start?

  • Start where you can. Reels, Tik Toks, and Youtube Shorts are very forgiving when it comes to video quality. Not that it shouldn’t be quality but you can get away with filming on your phone and using editing apps like InShot.

  • Work it into your current content marketing strategy. If you have planned out posts - see if you can’t repurpose one of your posts into a video or vice versa.

  • Set realistic goals for your video content, even if it’s just one reel a week.

  • If you need help with your content marketing or social media strategies, we’d love to help you build and grow online. We love creating content and making socials come alive. We are known for our organic approach to digital marketing and developing the right content centered around relationship, community, and brand identity.

So did video kill the photography star? Well, maybe a little. But adjusting and optimising your content marketing strategy is key. Remember that while videos can seem intimidating - there are endless resources to help you get started. And if you need content ideas head to this post (What should I post?)

Got questions about Video? We have a number of packages available to help you improve your content marketing strategy.


Written by : Aeryn McEwen


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